Perception value of product-service systems: Neural effects of service experience and customer knowledge

Digital trends in product-service system (PSS) development focus on developing win-win solutions for both companies and customers, particularly when considering human behavior issues. It is useful for the PSS provider to know the PSS value creation mechanism when customers are buying and utilizing a PSS, particularly in the service-dominant logic (SDL) and cognitive neuroscience perspective. This study solved the PSS implementation that satisfied the demands of both customers and manufacturers and the value cocreation mechanism during product and service configuration with the impacts of consumer learning and the service experience. The proposed neuroscience methodology is based on an ERP (event-related potential) experiment using PSS stimuli, representing the perception value creation process during customer decision making and the PSS configuration process. The effectiveness of the service experience is more important than customer knowledge during PSS value perception due to positive emotions with pleasant memories for the service experience and the conflicting cognition process of customer learning. The combination of service science and neurology may measure and observe human behavior and psychology through the brain science method and effectively solve the human factors in service science. The findings suggest a more objective and personalized understanding of PSS value perception, particularly the practical requirements of a resulted-oriented PSS and an application-oriented PSS.     

What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco-labeled products?

Consumers are increasingly worried that their current consumption patterns have negative environmental impacts, which in turn shapes their green purchase intentions. Based on the signaling theory and stimulus–organism–response model, the purpose of this research is to construct a theoretical framework to understand consumer intentions to buy eco-labeled products. Empirical results from 671 questionnaires show that as expected, green advertising receptivity positively affects intention, and the relationship between green advertising receptivity and intention is also moderated by promotion focus and mediated by system trust and personal trust. However, the relationship between green advertising receptivity and purchase intention is not moderated by prevention focus. Hence, this research suggests that stakeholders should conduct truthful green advertising campaigns to dispel consumer suspicion and target different consumers with different green advertising and marketing campaigns to increase sales.     

旅游目的地地格的理论源流、本质与测度指标

全球化背景下,在旅游目的地开发与营销过程中忽视了地方的本质特征,旅游目的地竞争走向“无地方性”与“无个性”的地方趋同陷阱。地格理论融合地理学的地方性理论、营销学的品牌个性理论、旅游学的推拉理论以及管理学的资源基础论,提出旅游目的地开发与营销成功的关键是以地格为依托,即关注目的地长期积累形成的生活方式的本质特征,避免地方趋同。本文指出具有代表力、吸引力与竞争力的旅游地格是旅游目的地的品牌基因,还从旅游目的地政府、游客和居民视角出发,运用定性与定量相结合的方法,创建了由自然环境、人文环境与群体性格组成的地格因子体系。     

Systemic circular business model application at the company,supply chain and society levels—A view into circular economy native and adopter companies

This study contributes to the conceptualization of a sustainable circular business model (CBM), the application of the circular economy (CE) by companies. The study utilized a three-level framework adapted from the CE literature with company (micro), supply chain (meso) and society (macro) levels. This multiple-case study in the textile industry included two types of companies operating in the CE: companies founded on the sustainable principles of a CE (natives) and companies transitioning to a CE from the linear economy (adopters). The findings show that the adopters emphasized long-term economic sustainability on a company level and implemented CE elements to varying degrees on all three levels. The natives pursued business decisions from environmental and social sustainability standpoints, and the three levels were integral in their systemic approach to a CE. The study highlights two key claims: established operational structures and economic volition hindered adopters in their systemic CE implementation, and an integral part of the CBM for natives was a proactive approach towards the society level.     

Factors influencing consumers' purchase decision-making in O2O business model: Evidence from consumers' overall evaluation

Online-to-offline (O2O) has become a rapidly growing e-commerce model worldwide, but the factors influencing consumers' purchase decision-making have not been examined well. After exploring the working mechanism of the O2O model, we extract eleven indexes of consumers' overall evaluation in the O2O model with Crawlzilla and R techniques. Social network analysis (SNA) is adopted to build social networks reflecting consumers' overall evaluation in the O2O model. Based on the modified social network and the extracted subgraph, this study (N = 768) reveals consumers' overall evaluation behavior patterns in the O2O model by calculating network density, central potential, edge betweenness. The results show that shoppers overall evaluate the eleven indexes, especially perceived product quality, online product price, promotion intensity, business reputation, and product brand, which reflects the significant associations between the indexes. Among all the eleven evaluation indexes, perceived product quality, online product price, and business reputation dominate consumers’ decision-making behavior. When making purchase decisions, consumers not only overall consider online product price, perceived product quality, and business reputation but also balance perceived product quality, business reputation, and promotion intensity. Finally, we make some suggestions on marketing strategy for e-commerce companies.     

南京江北新区新型城镇化发展质量评价与提升路径

文章构建了由31项指标组成的新型城镇化综合发展质量评价指标体系,运用AHP层次分析法和熵值法,选择19个国家级新区中2018年经济总量排名前十的新区进行定量对比分析,并结合民生幸福建设群众满意度问卷调查分析,对南京江北新区新型城镇化发展质量进行综合评价。研究表明:(1)南京江北新区新型城镇化整体发展处于中上游水平,与发达新区相比存在一定差距,产业结构亟需优化;(2)发展增长方式、资源利用率、环境保护类指标明显落后;(3)科教文卫、居民生活等指标具有比较优势。文章最后提出新型城镇化提升路径为加快生态环境和公共服务建设,积极提升科教和生态示范效应,做大做强主导产业,促进城乡特色均衡发展和推进以人为核心的新型城镇化。     

Ideological taboos,entry barriers,and FDI attraction: Evidence from China

Developing and transitional countries often impose a wide variety of entry barriers on foreign direct investments (FDIs). One important reason behind these entry barriers is ideological taboos. However, do these taboos actually affect the inflow of FDIs? With the help of China’s “cultural system reform,” this study uses a panel data of 283 prefecture-level cities in China for 1994–2017 and the difference-in-differences method to evaluate the effect of the cultural system reform on regional FDI. We found that the cultural system reform remarkably promoted the inflow of FDIs by deregulating institutions and removing entry barriers, and the attraction of FDI has slowly increased along with the deepening of the reform. Our conclusions still hold after performing several robustness tests, thereby highlighting ideologies as important barriers to the inflow of FDIs into less developed countries.     

中国省域科技特派员制度实施绩效评估

2016年5月《国务院办公厅关于深入推行科技特派员制度的若干意见》发布实施，但其实施效果如何有待验证。构建科技特派员制度实施绩效评估指标体系，利用改进熵值法和官方统计数据，对中国省域科技特派员制度实施绩效进行实证评估，并对评估结果进行聚类分析。结果表明，中国大多数省份科技特派员制度实施绩效水平较低；根据实施科技开发项目、形成利益共同体、服务农民情况、推广服务和扶贫成效5个绩效评估维度，可以将中国内地31个省份划分为5种类型；即使是总绩效水平较高的地区，在科技特派员制度实施绩效方面也存在一些短板。     

对于新会计制度下如何加强事业单位财务管理的剖析

财务管理是事业单位财务活动当中非常关键的环节,其有效性为事业单位的财产安全提供了保障。但是,随着新会计制度的出台和实施,事业单位的财务管理中存在的问题和不足逐渐暴露出来,这些问题严重阻碍了事业单位的持续发展。为了保障事业单位在新会计制度下实现长期健康发展,有必要就其财务管理当中存在的问题进行深入讨论,并提出可行的解决方案。     

无人机遥感系统的研究进展与应用前景

对于无人机遥感来说,融合了无人机技术与遥感技术。在无人机遥感技术应用的过程中,涵盖了诸多不同类型的先进技术,比如,无人机驾驶飞行技术、通讯技术、遥感传感器技术等,存在着显著的智能化、自动化等不同方面的特征,能够迅速得到相关资源,并且系统掌握国土、环境等不同方面的信息,然后加以实时化处理,通过建模与科学分析,能够制定出无人机遥感技术运用的具体策略,凸显出其良好的功效。本文针对无人机遥感系统的研究进展进行了详细地分析,同时说明了无人机遥感系统的应用前景,进而对有关研究人员形成一定的启发。